Privacy Policy

Introduction

At Madison Park Signature® Bedding, Towels (“Madison Park“, “we“, “us“, or “our“), we respect the privacy of our users and are committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website madisonparksignature.shop (the “Site“) and use our online store, products, and services (collectively, the “Services“).

Please read this Privacy Policy carefully. By accessing or using the Site or Services, you agree to the terms of this Privacy Policy. If you do not agree to this Privacy Policy, please do not access or use the Site or Services.

Information We Collect

We collect both personal and non-personal information from you when you use our Site or Services. Personal information refers to any information that can be used to identify you specifically, either directly or indirectly. Non-personal information refers to information that does not directly identify you.

Information You Provide Directly to Us

Account Registration. When you register for an account, we collect your name, email address, phone number, and other information you provide to create your account. We use this information to operate, maintain, and provide to you the features and functionality of the Services.

Purchases. When you purchase products from us, we collect your name, billing address, shipping address, email address, phone number, credit card number, security code, and expiration date. This information is used to process, fulfill, and complete your purchase.

Communication. When you contact us directly, such as customer support inquiries, we collect your name, email address, phone number, and any other information you choose to provide. We use this information to respond to your inquiries and provide you with any requested information or assistance.

Surveys. Occasionally, we conduct voluntary customer surveys and collect responses. If you participate, we will collect your answers, feedback, and other information you provide in the survey.

Sweepstakes, Contests, or Promotions. For any sweepstakes, contests, or promotions on our Site, we collect your name, email address, phone number, and any other information you provide to enter or participate. This information is used to administer the activity and notify winners.

Newsletters. When you sign up to receive our newsletter(s), we collect your email address and any other information you provide. We use this information to send you the newsletter(s) and any requested special offers or advertisements. You may unsubscribe from receiving newsletters at any time by clicking the “unsubscribe” link in any newsletter email.

Information We Collect Automatically

Log Files. As you use our Site, we automatically collect information about your access, usage, and interactions with the Site. This includes your IP address, browser type, operating system, referring web page, pages visited, links clicked, search terms, and other data. We use this information to monitor, analyze, and improve the Site and Services.

Cookies. We use cookies to collect information about how you interact with and use the Site. Cookies are small text files stored on your device that track browsing, preferences, usage, and more. You can disable cookies through your browser settings, but some parts of the Site may not function properly if you do so.

Web Beacons. We employ web beacons (also known as pixel tags or clear GIFs) on our Site to track user interactions and collect demographic information about our audience. These beacons provide data like the number of visits, average time spent, pages viewed, etc.

Analytics. We use Google Analytics and other third-party analytics tools to collect and aggregate non-personal information about Site and Service usage. This includes pages visited, geographic location, browser, operating system, time spent on pages, links clicked, and conversion information. We use this data to analyze trends, administer and improve the Site, track our audience size and usage patterns, and optimize your experience.

Third-Party Tracking. We allow select third parties to use cookies and other tracking technologies to collect non-personal information about your use of our Site and Services. This includes Google Ads and social media services like Facebook. They may collect information such as pages you visit, conversions, IP address, location, browser, platform, and ads you see or click on. We use this information to provide targeted ads and evaluate our marketing efforts.

How We Use Your Information

We only use the information we collect for purposes that are clearly stated in this Privacy Policy. We do not sell, share, trade, or otherwise transfer your personal information for any undisclosed or unauthorized purposes. The primary ways we use your information are described below:

To fulfill your requests and provide the information, products, or services you have requested.
To complete purchases and process orders, including processing payments, shipping products, and communicating about orders.
To send administrative information to you, such as changes to our terms, conditions, policies, and to communicate with you about your account and activities on our Site.
To respond to your emails, submissions, comments, inquiries, and requests, and provide customer service and support.
To send periodic emails about new products or services, special offers, announcements, and other news about our company and marketing affiliates. You may opt-out of these communications at any time.
To analyze trends, usage, and activities in connection with our Site and Services and for marketing or advertising purposes.
To investigate and prevent fraudulent transactions, unauthorized access, and other illegal activities on our Site and Services.
To personalize your experience using our Site and provide content recommendations.
For other purposes described when collecting information or otherwise with your consent.

Disclosure of Your Information

We do not disclose your personal information to third parties without your explicit consent, except in the following circumstances:

To trusted third party service providers who assist us in operating our Site, conducting our business, fulfilling orders, processing payments, and serving advertisements. These companies are authorized to use your personal information only to provide these services to us and in accordance with this Privacy Policy.
To a buyer or other successor in the event of a merger, acquisition, consolidation, or restructuring of our business, or sale of company assets. Any successor will have the right to continue to use your information, but only in accordance with the terms of this Privacy Policy.
To cooperate with law enforcement, government agencies, courts, and private parties when we believe disclosure is necessary to comply with laws, regulations, warrants, subpoenas or a court order, and to protect our rights or property.
To third parties when we believe that disclosure is necessary to protect the safety, security, or rights of Madison Park, our customers, users, or the public from harm or illegal activities.
With third party advertisers, advertising networks, and social media platforms for marketing purposes. We may allow tracking technologies and remarketing services from these companies to collect information about your browsing sessions over time and across different sites following your use of our Site.

We only share or disclose non-personal, aggregated, or de-identified information with third parties for marketing, advertising, research or similar purposes.

Third Party Sites and Services

Our Site and Services may contain links to or integrations with other websites, services, or applications that are not owned or controlled by Madison Park. We are not responsible for the privacy practices of these third party sites and services. Please be aware that this Privacy Policy does not apply to any information collected on these third party sites or services. We recommend you review the privacy policies of any third party site or service before providing them with information.

Security of Your Information

We take reasonable measures and follow industry best practices to protect your information from unauthorized or unlawful access, use, alteration, destruction, or disclosure. However, no internet-based service can be guaranteed to be 100% secure. As a result, while we work diligently to protect your personal information, we cannot guarantee or warrant the security of any information you provide to us. We recommend exercising caution anytime you submit personal or confidential information over the internet.

International Data Transfers

Madison Park is based in the United States and we process and store information on servers located in the U.S. We may store or process your information on servers in other geographic locations in the future. As such, we may transfer your information internationally and process and store it outside of the country where you reside. Data privacy laws vary across jurisdictions, but we institute safeguards to protect your privacy and security irrespective of where your information is processed or stored. By using our Site or Services, you acknowledge that your information will be transferred to our facilities and external locations where privacy laws may differ from your own jurisdiction.

Children’s Privacy

Our Site and Services are not designed for or intentionally targeted towards children under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we may have collected information from a child without parental consent, please contact us so we can promptly delete this information.

Your Rights and Choices

Under certain data protection laws, you have rights and choices regarding your personal information. Depending on your jurisdiction, applicable law, and our policies, your rights may include:

Right to access: You can request details about the information we hold about you, including categories, sources, purpose, sharing details, and more.
Right to rectification: If any information we hold about you is inaccurate or incomplete, you can make a request to correct or update it.
Right to erasure: You can request the deletion of your personal information, subject to our retention policies or applicable legal requirements we may have to comply with.
Right to restriction of processing: You can request the restriction on our processing of some or all your personal information if you believe it is excessive, inaccurate, unlawful, or no longer needed.
Right to data portability: You can request a digital copy of your personal information for your own use across different services.
Right to object: You can object to our processing of some or all your personal information based on legitimate interests or direct marketing purposes, among other reasons.
Right to withdraw consent: If we have asked for your consent on any aspect of data processing, you have the right to withdraw your consent anytime.

To make a request to exercise your rights under applicable law, please contact us using the information in the Contact Us section below. Please note that in some cases, we may not be able to fully comply with requests to exercise certain rights, such as when access and disclosure may impact trade secrets or intellectual property, violate another individual’s privacy, or when legal exceptions apply.

Retention of Your Information

We retain personal information as permitted by law for legitimate business purposes and only for as long as is necessary for the purpose it was collected. We have retention policies to meet legal requirements and manage records of our business activities.

Updates to Privacy Policy

We may make changes to this Privacy Policy from time to time, for reasons like policy updates, compliance with law, or to provide more protection for your personal information. Updated versions are effective immediately upon posting. Unless we notify you or take other steps, the updated Privacy Policy supersedes any prior versions immediately upon posting, and your continued use of our Site or Services indicates your acceptance. We encourage you to review our Privacy Policy periodically.

Contact Us

If you have any questions, concerns, complaints, or requests in connection with our Privacy Policy or information practices, please contact us:

By Email: [email protected]

By Phone: 1-888-888-8888

This Privacy Policy was last updated on January 1, 2023.

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